Lenda Lenda works with contemporary brands from all cultural sectors to create immersive and well-researched experiences, through graphic and identity design with a heuristic approach.
HELLO@LENDALENDA.COM — MAIL
@LENDALENDALAURA — IG
Contratar-me é apoiar a minha recente obsessão por supernatural, os meus dois lindos bebé-gatos, todos os futuros concertos da Florence, uma paixão desmedida por cerâmica e vidraria, chai latte na combi, a minha saúde mental, uma biblioteca feminista respeitável, o podcast mais nerd de sempre, sessões caliente, foodie dreams, e um conjunto de tentativas individuais e colectivas de salvar esta terra de bad vibes e ruína no geral.
what I do
what I don't do
Magic (I wish!)
Running for fun
Isolating the client
Maybe you’re wondering if you need a designer to fully express your vision. Or perhaps you want something outside the usual molds? Custom typography? Prop design for a film?
There are no sectors or media we can't intersect. Together we'll design experiences that will move your audience.
Scroll down for the full scope of services and detailed run-down of my framework.
Para além do formato clássico de projecto, também trabalho no modelo de Daily.
Reservas um dia de trabalho — 7 horas — comigo. Este dia é exclusivo para ti, sem distrações ou multi-tasking. Apenas a Lenda Lenda, o cliente e o projecto.
Porque já faço isto há mais de uma década, porque reservo total disponibilidade e dedicação às necessidades do projecto e porque fazemos, eu e tu, o trabalho de preparação adequado, chegamos ao fim deste dia com os objectivos cumpridos e materiais “prontos-a-usar”.
Time for all questions and investigation. Let’s study all open paths, even if we are still not sure which ones we want to follow.
At this point we want to build the culture of our product. For this, I develop a moodboard on which we work to find the perfect balance of references, colors and mottos that fit the narrative.
For specific cases, other materials may be needed at this stage, such as art direction and strategy reports.
The culture is defined. I start creating the concrete materials for the solution. This is the most demanding period, but also the most fun, as this is when the project really starts to take shape.
Because I work in an heuristic manner, trying to create original solutions, this is also a phase of experimentation.
Once all the materials are approved and finalized, we implement the solution in the real world. It is time to manage production and assembly.
Even after the design and production stages of the project are finished, I remain available for the next 2 months to provide support to in-house designers, troubleshooting, etc.
how I can help
the basic starter pack.
You have a clear vision and want to invest in a design partner to help you to amplify it, so you can focus on doing the work only you can do.
the design for film-making kit
You need to craft the perfect state of suspended disbelief for tv or film, through lifelike, immersive graphics and brands.
Graphics & Culture
for museums and cultural institutions
You want people to miss their trains, because they paused to gasp at your soul-touching urban arts festival's poster. You're not afraid to be bold.
the one-off pack, customized just for you.
You have a custom project that doesn't fit the usual formula and you need a range of services and deliverables tailored specifically to your situation.